Review Management & Advisory
Reviews shown where people buy
Zanussi · Consumer electronics · Italy · Review management & advisory
The challenge
Zanussi Italy had an opportunity to utilise their own original reviews on retailer websites to increase sales conversions. But that content was sitting only on their own site — the one place shoppers were least likely to buy.
The approach
We assessed various options to channel owned content towards sales partners and decided to use Flixmedia as content syndicator. We managed the integration of review content as part of always-on syndication.
Besides product information and pictures, reviews became part of the product category pages across connected retailers in Italy. Our flexible technical setup and customisation options helped Zanussi amplify their original reviews.
The results
Each review now works much harder, appearing across many retailers instead of one site. This decreased the cost-per-review and helped increase sales conversions.
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