Review Management & Advisory
Reviews brought into the store
Microsoft · Retail · Switzerland · Review management & advisory
The challenge
Microsoft Switzerland wanted to increase the visibility of consumer reviews along the customer journey. The biggest opportunity was in-store — and at the same time, the company wanted to offer review submission at the point of sale.
The approach
Enabling both required a concept that included review software, a digital signage solution and the right hardware. One2Five supported Microsoft from start to end.
We developed a digital signage POS solution combining product information, ratings and reviews, purchase incentives and feedback collection. Step-by-step scenarios offered how-to tutorials, and interactive product comparisons helped shoppers choose the right product.
The results
We measured positive effects on the retention rate of consumers in Microsoft-branded POS areas, on sales conversion of Microsoft products in those stores, and an influx of reviews through a new touchpoint.
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