Product testing & Advisory
Gathering feedback the roadshow way
AEG · White goods · Spain, Germany, Netherlands · Sampling & advisory
The challenge
Our client required an innovative solution to collect tester feedback and reviews to meet their goals. The aim was to collect feedback from several testers across several countries in Europe — including a target group they had struggled to reach before.
The approach
To achieve this we drafted and executed ‘The AEG Laundry Patrol’. A trailer packed with AEG laundry appliances toured across campsites, where clean clothes are a rarity and washing machines are often a luxury.
Participants could wash their clothes for free in exchange for sharing their honest experience with the product.
The results
Within two weeks we collected over 150 reviews across countries and appliances. The campaign also increased brand awareness and social media presence among AEG’s target group.
“We loved One2Five's creative concept and their smooth execution of this innovative testing project. We collected feedback and reviews and increased awareness among a target group we had challenges to reach before.”
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