Social UGC
Reaching a new audience where they already are
THE SIMS · Software industry · Europe · Social UGC
The challenge
The core demographic of gaming phenomenon THE SIMS is composed primarily of teens, with a high female percentage. Reaching that audience meant meeting them on the platforms they actually trust and spend time on — not on the brand’s own channels.
The approach
We created tailor-made influencer and social UGC campaigns, engaging the audience on platforms with high credibility and reach within this target group: Instagram, YouTube, TikTok and Snapchat.
Across different theme-based campaigns we collaborated with over 50 influencers to create credible and unique THE SIMS-related content — and inspired users to create and share their own content in return.
That content was then integrated back into the brand’s own channels, such as websites and newsletters.
The results
The campaigns generated more than 20 million net reach and significantly increased awareness among new target groups.
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