Rewards & Loyalty
Gorenje Germany: A Birthday Cashback Campaign That Paid Off
Gorenje · Home Appliances · Germany · Cashback Campaign
The challenge
To celebrate its 75th anniversary, Gorenje Germany wanted to reward customers and create additional purchase incentives through an engaging consumer promotion.
Customers purchasing eligible Gorenje products could receive between €20 and €400 cashback, depending on the purchased product. The campaign required a reliable and scalable setup capable of handling thousands of claims within a limited campaign period.
The approach
One2Five managed the cashback campaign from concept to completion. Our responsibilities included the campaign landing page, key visual, claim verification and payout management.
Customers registered their purchases through the dedicated landing page and submitted the required purchase information. Our team verified each claim against the campaign conditions and managed the subsequent cashback payouts.
By combining the campaign technology, creative assets, verification process and payment management in one solution, One2Five delivered a consistent customer journey and an efficient operational setup for Gorenje.
The results
Within the three-month campaign period, One2Five processed more than 6,500 cashback claims and managed payouts totalling approximately €750,000.
The campaign demonstrated how an anniversary can be transformed into a strong sales activation—combining an attractive customer incentive with scalable end-to-end campaign management.
6,500+ claims. €750,000 in cashback. One successful birthday campaign.
Planning your next cashback campaign?
One2Five manages cashback and promotional campaigns from the landing page and creative concept through claim verification to payout management—creating simple customer experiences and scalable processes for brands.
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