Review Management & Advisory
A small reward, far more reviews
White Away · Online retail · Denmark & Sweden · Review management & advisory
The challenge
The online retailer faced low response rates to their review submission emails following a verified purchase. Average rates were between 2–3%. Without reviews, new shoppers had little to help them decide.
The approach
Our team created a concept and developed a fully automated process for White Away. For every successfully submitted review the shopper received a small reward. In this project White Away worked with a major consumer electronics brand that provided care products and accessories as the rewards.
Our ‘always on’ review reward technology was integrated smoothly as part of their e-commerce loyalty programme.
The results
The results were strong, with upwards of 80% of reviews coming through this activity. Because it runs automatically, it keeps working without adding effort for the team.
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