Rewards & Loyalty
Haier × Lenor: A Buy & Get Campaign with 2,000 Rewards Fulfilled
Haier · Home Appliances · Germany · Buy & Get Campaign
The challenge
Haier wanted to create additional value for customers purchasing selected home appliances while strengthening its promotional offering through an attractive brand partnership with P&G’s Lenor.
The objective was to create a simple and engaging Buy & Get campaign that rewarded eligible purchases and delivered a smooth post-purchase experience for customers.
The approach
Haier partnered with P&G’s Lenor to offer customers an attractive reward when purchasing selected Haier appliances.
One2Five managed the operational side of the rewards campaign, including claim verification and fulfilment. Customers submitted their purchase details, eligible claims were verified, and the corresponding Lenor rewards were prepared and shipped.
By managing the process from claim submission through verification to reward fulfilment, One2Five provided a scalable campaign setup and a seamless customer journey.
The results
During the campaign period, approximately 2,000 customer claims were successfully verified and fulfilled.
The campaign demonstrated how a well-executed Buy & Get promotion can bring complementary brands together, add tangible value to a product purchase and create an engaging post-purchase customer experience.
~2,000 verified and fulfilled claims. One rewarding brand partnership.
Planning your next Buy & Get or rewards campaign?
One2Five helps brands manage promotional campaigns from claim verification through to reward fulfilment — creating simple experiences for customers and scalable processes for brands.
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