Advisory
Strategy before execution
Hisense · Consumer electronics · Germany, Austria, Switzerland · Advisory
The challenge
The Chinese consumer electronics producer Hisense faced awareness issues and low visibility in Germany, Austria and Switzerland.
A competitor benchmark revealed the main finding: the brand was behind competition in both volume and quality of consumer reviews. Hisense wanted to use reviews better to improve visibility and conversion, and close that gap.
The approach
To improve their performance, we proposed compiling a Ratings & Review Playbook. We assessed and benchmarked their product review strategy, tactics and activities.
Based on those findings, our advisory team crafted recommendations and a strong roadmap. Roles and responsibilities were facilitated, goals and KPIs defined, and activities to increase the volume and quality of reviews were evaluated, prioritised, planned and executed.
The results
With the playbook and roadmap in place, the velocity of decision making and execution increased significantly. New review processes and activities helped lower the average cost per review by around 36%.
As an outcome, Hisense decided to partner with us as their review lead agency.
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