Review Advisory
How to tackle Google reviews
Förde Sparkasse · Banking · Germany · Review advisory
The challenge
User reviews on Google are often the first impression people get when starting their customer journey. Our client wanted to understand the full potential of Google ratings.
The approach
We evaluated the benefits for our client and how to best work with Google ratings: why generate reviews, how to generate them, and where to publish them.
The implementation of a company-wide Google review strategy included all necessary workflows, as well as measures to train employees and activate customers to create more positive reviews.
The results
Across 20 branches, review volume increased within the first months by approximately 28%, while the average rating rose in the same short time from 3,7 to 4,0.
“It was fascinating to see how much our staff appreciated the input and insights. With the new strategy and tools in place we not only became much better in generating Google reviews but also in using those as part of our sales and improvement processes.”
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