Product Testing
SteriPharm × Folio Beauty Care: 450 Reviews Across Four Online Destinations
SteriPharm · Folio Beauty Care · Germany · Product Testing
Germany · USA · Australia · India · Korea
The challenge
SteriPharm wanted to build authentic review volume for its Folio Beauty Care capsules and strengthen product credibility across both retail and owned digital touchpoints in Germany.
To create meaningful visibility, the campaign needed to activate relevant consumers and generate experience-based reviews across several online pharmacies as well as the Folio brand page.
The approach
One2Five recruited 150 suitable testers for the product test and guided them through a structured testing experience.
After using Folio Beauty Care, participants shared authentic feedback across three online pharmacies and the Folio brand page, extending review visibility across four relevant destinations.
One2Five managed tester communication, campaign coordination, review monitoring and compliant review generation throughout the two-month campaign.
The results
Within two months, the campaign generated 450 reviews from 150 testers across three online pharmacies and the Folio brand page.
The multi-channel approach helped SteriPharm build review volume at several points in the customer journey, strengthen product credibility and make authentic user experiences visible wherever consumers researched Folio Beauty Care.
150 testers. 450 reviews. Four online destinations in two months..
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