Product testing & Advisory
Always-on sampling that broke the cycle
Gorenje · White goods · Germany, Austria, Switzerland · Sampling and advisory
The challenge
The Slovenian white goods manufacturer faced slow sales of newly launched products, caused by tough competition in their price segment and comparatively low brand awareness.
Low sales meant few native reviews. Few reviews then held sales back further — a classic catch-22.
The approach
With a tailored always-on sampling campaign strategy, a timely influx of authentic reviews was guaranteed during the launch window, instead of waiting for sales to produce them.
Reviews were not only submitted on Gorenje’s own website, but also submitted or syndicated to key retailers as well as Google Shopping.
The results
The customised sampling programme generated more than 500 reviews for over 45 different products within the first five months.
With a record-low cost-per-review of €78, the programme was a true success — product rankings and sales numbers both improved.
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