Rewards & Loyalty
Daikin Germany: An Energieprämie Campaign with €2.25 Million in Cashback
Daikin · Heat Pumps · Germany · B2C Cashback Campaign
The challenge
Daikin Germany wanted to support consumers investing in eligible heat pump solutions through its Energieprämie—an attractive B2C cashback promotion designed to reduce the effective purchase cost.
Eligible customers could receive between €500 and €1,000 cashback. With thousands of expected applications and a high payout volume, the campaign required a secure, compliant and scalable verification and payment process.
The approach
One2Five managed the operational cashback process for the Energieprämie campaign, including claim verification and end-to-end payout management.
Consumers submitted the required purchase and product information for review. Each claim was checked against the campaign requirements before the corresponding cashback payment was approved and processed.
The scalable setup enabled One2Five to process a high number of applications while coordinating payments securely and efficiently throughout the seven-month campaign.
The results
Over the seven-month campaign period, One2Five processed 4,750 claims and managed cashback payouts totalling €2.25 million.
The campaign demonstrated how a high-value B2C cashback promotion can support consumer investment decisions while maintaining a reliable customer experience and efficient payout operations at scale.
4,750 claims. €2.25 million paid out. One powerful energy incentive.
Planning your next B2C cashback campaign?
One2Five manages high-volume cashback campaigns from claim verification through to payout management—creating simple customer experiences and secure, scalable processes for brands.
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